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Google Sued Over Poor Traffic Conversions From Parked Domains |
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Wednesday, 16 July 2008 |
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According to an article by Information Week, attorney Hal K. Levitte spent over $887.67 on his Google Adsense campaign to advertise his legal services and is now suing Google for placing $136.11 worth of those ads on parked domain pages. Out of the 202,528 impressions on parked domains, Levitte only received 668 clicks and zero conversions. Neither the article nor the suit addresses the fact that conversion rates can fluctuate based on any number of factors and do not depend entirely on the traffic source/quality. Landing page, ad copy, placement, timing, audience, product offering and many other factors play into conversion rates. Levitte’s conversion rates from the other $751.56 were not mentioned, neither were those derived from other traffic sources. However, by taking a brief scan of his website, LevitteInternational.com, one can assume his conversion rates may be consistently low... Read more: |
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.NL registry reaches 3 million domains |
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Saturday, 12 July 2008 |
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With the registration of vivianlam.nl the Dutch .NL registry reached the milestone of 3 million processed domain name registrations. According to the registry, it is the country ccTLD with the highest number of per capita domain registrations, equalling to about 1 domain for every 5 citizens and the fourth largest ccTLD in registration volume behind .CN, .DE and .UK... Read more: |
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DNHeadlines.com launches aggregation site |
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Saturday, 12 July 2008 |
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A new Domain Industry Aggregation Service by the name of DNHeadlines has launched today. It lists the last 10 posts from a number of Domain Blogs on one page. While the service is similar to Domaining.com, it lists all the posts individually... Read more: |
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Domain Sales Trend: Offer Your Expiring Domains to the Public |
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Wednesday, 09 July 2008 |
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While the idea of selling off your almost expiring domains is not a necessarily new one to the industry, it is gaining popularity and exposure through various avenues. Many domainers attempt to get rid of unwanted expiring domains just before they are up for registration renewal fees. It will be interesting to see how this new expiring domain sales progresses in a few weeks... Read more: |
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Why New TLDs Don't Matter |
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Tuesday, 08 July 2008 |
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Lost amid the furor about ICANN's rule change that may (or may not) lead to a flood of TLDs is the uncomfortable fact that almost without exception, the new TLDs created since 2000 have been utter failures. Other than perhaps .cat and .mobi, they've missed their estimates of the number of registrations by orders of magnitude, and they haven't gotten mindshare in the target community. So what went wrong? ... Read more: |
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ICANN Blames Hack on Register.com |
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Tuesday, 08 July 2008 |
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After several of ICANN’s domain names were hacked in June, ICANN has blamed the attack on Register.com. Although ICANN didn’t name the registrar explicitly, a WHOIS search shows that all the temporarily hacked domains - icann.com, icann.net, iana.com and iana-servers.com - were registered with Register.com.“The DNS redirect was a result of an attack on ICANN’s registrar’s systems,” said ICANN today in an article by The New York Times. “A full, confidential, security report from that registrar has since been provided to ICANN with respect to this attack.” ... Read more: |
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NBC Finalizes Purchase of Weather.com |
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Tuesday, 08 July 2008 |
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NBC Universal, along with private equity firms Bain Capital LLC and Blackstone Group LP, has agreed to a purchase price to buy the Weather Channel, including Weather.com, from Landmark Communications Inc. The terms have not been disclosed, but a number of media outlets are speculating the price to be around $3.5 billion. Weather.com, created in 1995, was the most highly coveted asset in the transaction... Read more: |
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.ME Receives Over 30,000 Applications |
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Tuesday, 08 July 2008 |
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The Montenegrin ccTLD, .me, is off to a great start with over 30,000 domain name applications to date. The country’s extension - whose slogan is “.Me is about YOU!” - holds a lot of value due to the potential for personalization. It is certain that buy.me, fly.me, play.me, and some adult possibilities have drawn large amounts of interest. Open registration will begin on July 17, 2008, and all available domain names will be sold on a first-come, first served basis... Read more: |
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New Generic Top-Level Domains and Internet Standards |
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Monday, 07 July 2008 |
The recent decision by ICANN to start a new round of applications for new generic Top-Level Domains (gTLDs) is launching a round of questions on the IETF side about its consequences. One possible issue may be with vanity gTLDs like apple, ebay etc. Some expect that every Fortune 1,000,000 company will apply for its own TLD. My guess is rather the Fortune 1,000 for a start, but this does change the nature of the issue, i.e. those companies may want to use email addresses like user@tld.
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Monday, 07 July 2008 |
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After an outage that started on the evening of Thursday July 3rd, SnapNames has now been able to restore access to their domain auction website. In an email SnapNames notified their customers that the site is back online since this morning... Read more: |
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